0PL.US
Start at Zero • Add Us

Every Person Adds Something.

A name. A number. A memory. A lesson. A story. Put those pieces together and ordinary information becomes human history.

0 + US = SOMETHING
The Learning Experiment

Begin With Nothing.
Add Somebody.

Zero is the beginning. It represents the moment before we know the answer. Then we add something: a person, a place, a document, a telephone number, a photograph, a memory, a question. Every addition creates another connection.

0

Start

Admit what we do not yet know.

+

Add

Find one person, fact, memory or connection.

US

Connect

Human knowledge becomes richer when our stories connect.

1

Learn

Now we know one more thing than we knew before.

1
The First Example

Shimmer's Father

The first story begins with something incredibly ordinary: an old telephone number.

MEMORY / DIRECTORY ENTRY

801 • 942 • 2034

KIRTON, JOHN W.

U.S. AIR FORCE

To somebody else, this may appear to be only ten digits and a name. To his daughter, those digits connect to a father, a household, a voice, a time, a place and a lifetime of memories.

That is the idea behind 0PL.US: information becomes meaningful when we understand the human connection behind it.

Person number one begins the experiment.

Open 0PL.US/1 →
How Learning Works

The 0PL.US Loop

0 → + → 1 → +

0 — I don't know yet.

+ — I learn something.

1 — Now I know one thing.

+ — Ask the next question.

+1

Who Gets Added Next?

One family can become a neighborhood. One neighborhood can become a community. One community can become a record of how people, places and generations connect.

Begin With Shimmer's Father